Archive for February, 2007

A:B Advert Testing – Is Statistical Significance Over-Rated?

Wednesday, February 14th, 2007

Apologies - this blog is being updated.

Posted in Google, Google Adwords, PPC, PPC Advertising, PPC Management, PPC Optimisation, Paid Search, Pay Per Click Advertising, Pay Per Click Management, Pay Per Click Optimisation |

Google Makes It Personal

Friday, February 9th, 2007

Google has announced a change in its personalised service. It has now combined the two personalisation services into one service. So whereas before you could have a personalised homepage but not have personalised search, as I do, this is no longer possible. If you are singed into Google it will automatically turn on the personalisation.
You [...]

Posted in News, SEO, Search Engine Marketing, Search Engine Optimisation |

What is Google’s Personalised Search

Friday, February 9th, 2007

Personalized Search is Google’s attempt at making searches more relevant to the searcher. Using Personalized Search, you can:

Get the results most relevant to you, based on what you’ve searched for in the past
View and manage your past searches, including the WebPages, images, news headlines and Froogle results you’ve clicked on
Create bookmarks you can access from [...]

Posted in Google Adwords, News, PPC, SEO |