Archive for February, 2007
Optimisation for AdWords
Wednesday, February 28th, 2007
Google have posted their second part of the following article:
AdWords Optimisation
Following on from their comments I just want to add that optimising AdWords is simply not a case of tweaking adverts and bids to get cheaper traffic. Sure its a major part of the ongoing work but the real magic happens at the business end, [...]
The Google Gap!
Tuesday, February 27th, 2007
In the UK Google represents more than 80% of all searches performed according to the stats we see across a wide customer base. MSN and Yahoo are fighting it out for less than 5% but can they close the Gap?
Over the past 12 months its become increasingly difficult to get great results in seriously competitive [...]
Google Maps in Search Results
Tuesday, February 20th, 2007
Around August last year Google began testing a new feature in search results. This was to place map drop downs for businesses and places underneath the natural listing: