Archive for August, 2006

Yahoo Releases Search Engine Figures

Saturday, August 26th, 2006

Yahoo has recently released the search term figures for June they were as follows:
Dating 15%
Mortgage 14%
Ebay 12%
Car [...]

Posted in News, PPC Advertising, Paid Search, Pay Per Click Advertising, SEO, Search Engine Marketing, Search Engine Optimisation, Yahoo Overture |

Making Search Engine Optimization Work for B2B Businesses

Friday, August 25th, 2006

Following the Search Engine Strategies Conference held in San Jose this month, an interesting point was raised regarding the best way of making SEO work for the B2B business. It highlighted a misconception that search marketing could only help businesses link with consumers, rather than other businesses.

Posted in Google Adwords, PPC Advertising, PPC Optimisation, Pay Per Click Advertising, Pay Per Click Optimisation, SEO, Search Engine Marketing |

SEO Basics – Duplicate Content

Friday, August 25th, 2006

Currently, search engines are trying to reduce the amount of redundant content in their indexes. By redundant I mean duplications of the same content. When a search engine travels the web, it will no doubt find similar or even identical pages. As it encounters these it has to make an assessment of which is the [...]

Posted in SEO, Search Engine Marketing, Search Engine Optimisation |