Archive for August, 2006
Traditional marketing techniques coming second to digital marketing skills
Wednesday, August 30th, 2006
DM News wrote this week about a significant change that is taking place across the marketing industry at the moment. According to a study, skills in analysis, measurement and search engine optimisation are becoming more important than traditional marketing competencies like branding and product promotion. They also revealed that the industry is having trouble recruiting [...]
Google’s UK Dominance Continues
Monday, August 28th, 2006
New statistics out this month show that Google has an even larger market share then previously reported. These figures published this month by e-consultancy estimate that Google is now powering 77% of UK Internet searches [Hitwise, June,
2006]. MSN and Yahoo! powers just over 7% of UK internet searches each with Ask.com picking up a 5% [...]
Googles Original Patent
Sunday, August 27th, 2006
The following is Googles Original Patent regarding its methods of ranking sites. I have attached my thoughts in italics below it piece of legal wording.
1. A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based [...]