Search Marketing Blog

Welcome to the Epiphany Solutions weblog, a place for you and us to discuss and share our knowledge on Search Marketing, Search Engine Optimisation, Social Media Optimisation and Pay Per Click Advertising.

Handling Canonicalisation and Multiple Domain Forwarding via IIS

Tuesday, February 19th, 2008 by Malcolm Slade

One technical issue that we identify at the start of most SEO projects is Canonicalisation (Canonicalization for the USA). For those who don’t already know, Canonicalisation is basically having your site rendering as http://www.mypoorlysite.com and http://mypoorlysite.com.

Ideally a site should only render under a single domain to avoid any problems with duplicate content. Although Google claims this is no longer an issue, evidence shows otherwise with pages from many domains being indexed with the www and without. For some this causes no real problems, for others it can cause a complete nightmare with duplicate content causing major pages to disappear and rankings vanishing over night.

In either case with the fix being relatively simple (especially if you own the server / have admin access / use a competant web host) there is no excuse.

So to cover this topic I will define two hypothetical problems and document how to solve them. Read the rest of this entry »

Posted in SEO, Search Engine Marketing, Search Engine Optimisation |

Stretching your marketing budget that little bit further.

Thursday, January 24th, 2008 by Bev Freeman

I have just read a blog post on Sphinn about social media and how it can be a cheap and easy addition to any marketing strategy. As I am fairly new to social media and SMO (social media optimisation) I regularly read Sphinn to keep up with the latest discussions and am starting to see the power in using social media as a marketing tool.
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Posted in Google, Search Engine Marketing, Social Media Optimisation |

Google challenge students to Adwords competition

Friday, January 18th, 2008 by David Wilding

Working in collaboration with University professors Google have come up with “The Google Online Marketing Challenge”, an opportunity for students to get real practical experience of Online Marketing, specifically Google Adwords campaigns.
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Posted in Google, Google Adwords |

Google Analytics Comparison Tool

Wednesday, January 16th, 2008 by Bev Freeman

As part of Google’s continual improvements to their online marketing suite they have recently added another new feature to analytics.
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Posted in Google, Google Analytics, Search Engine Marketing |

Split test your way to perfection

Wednesday, December 19th, 2007 by Bev Freeman

Test, test and test again!

It is no longer enough to get hundreds or thousands of visitors a month to your website it’s the action your visitors take when they get to your website that’s important.

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Posted in Google, Google Website Optimiser |