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Asked On: 11 May 2010
Answer
93% of users believe that a company should have a presence in Social Media with 85% of these people agreeing that businesses should interact with customers [source: cone, Business in Social Media study, Sept 2008]
Social Media opens up a new channel for you to interact with customers including micro-blogging, video content and photo content. This allows you to offer personal customer support, product information, company updates, and exclusive offers which will aid customer acquisition, improve trust and generate more conversions/sales in the long term - all while reducing marketing costs.
Social Media and SEO can no longer be treated as two separate entities. You cannot do one without the other and a correctly planned social strategy will not only future proof your SEO campaign, it will also make your company more visible in search engines for long-tail searches.