I have setup Google analytics and now I know how many people visit me. What other things could Epiphany setup for me?

Asked On: 30 March 2010

Answer

Google Analytics tracks a large amount of user information and actions upon install however there are several areas that require additional configuration to track, these include:

• PDF and other document downloads
• Flash interaction
• Clicks to external sites
• Clicks on email addresses
• E-Commerce revenue tracking

Google Analytics also offers a Goals feature which allows you to set business goals for your website i.e Sales, Contact Request - these also need to be configured to allow in-depth tracking of your website problem areas and bottlenecks.

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